Marketing is advertising Or promoting something to create awareness and ultimately converting it into sales. 10-12 years back promoting a business was very expensive.
That time big companies used to run their Ads on TV, Print media, Hoardings etc. Where budget was limited sellers preferred classified ads & pamphlets etc. reach of such medias were very limited.
Then slowly came digital revolution. Which is less expeve and has wider reach.
There are 3 Major parts in digital marketing : 1. SEO (Search Engine Optimisation) - ...
